Cross-device User Clustering at Adobe (CANCELLED)

Thursday, November 29, 2018 - 11:00am to 12:30pm
Schapiro Hall (CEPSR) Davis Auditorium
Columbia University
New York, NY 10027
United States

Columbia Data Science Institute Industry Innovation Seminars

Charles Menguy, Senior Computer Scientist

As people now engage with digital properties using a myriad of devices such as laptops, smart phones, tablets, connected TVs and gaming consoles, the traditional cookie-based or device-level views of online user interaction are too narrow. Even when using a single device, a person may be assigned multiple IDs due to cookie churn or the use of different browsers. Marketers are looking through a fragmented lens and are spending their marketing dollars without understanding more than a fractional part of consumer interactions.

Eitan Grinspun

Computer Science
Associate Professor

Eitan Grinspun is associate professor of computer science at Columbia Engineering, and director of the Columbia Computer Graphics Group. He is an Alfred P. Sloan Research Fellow and NSF CAREER Award recipient, and was previously an NVIDIA Fellow and a Caltech Everhart Distinguished Lecturer.

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