Amel Lageat, Senior Director, Consumer Business
Abstract: In a world of Infobesity, analysts, engineers, professionals, executive leaders, and people now have access to more data and analytics opportunities that we can ever make sense of. However, a genuine people centric approach can provide the sharpest guidance in designing relevant strategies and solutions: it makes data, models, and analytics more meaningful and purposeful, and also leads to marketing and commercial impact in global organizations.
In this talk, I will use various business examples to discuss this premise, including negative targeting (voluntarily deciding to not advertise to a person), the UX of marketing mix modeling (who is the real user?), and servant leadership to data experts (what does it look like?).
Bio: Amel Lageat is heading up Global Analytics for the Johnson &Johnson Consumer Division. She has spent the last 20 years leading various commercial organizations within J&J (Marketing, Market research and analytics), in France, the UK and the US. Her recipe for impact is a fruitful combination of data, curiosity and empathy.