The US Presidential election is probably the most significant political event in 2016. The spectacular campaign period has featured many controversial news stories. Many analysts have given their views on how the public image of Clinton and Trump affect the candidates’ success; what kinds of stories stick with a candidate, who earns on a certain story, and what do the candidates’ constantly shifting public images mean for the outcome of the election?
Describing the landscape of political positions and measuring the effects of speeches and events is very difficult to do. This session will feature research from United Minds, a Weber Shandwick company, supported by text analytics technology firm Gavagai.