Asim Ansari is the William T. Dillard Professor of Marketing at Columbia University. Professor Ansari's has done research in a variety of areas including Internet Recommendation Systems, Digital Customization, Social Network modeling, and Hierarchical Bayesian methods for Customer Data. Professor Ansari has several publications in leading journals in marketing and allied fields. His research has appeared in the Journal of Marketing Research, Marketing Science, Management Science, Psychometrika and other journals. Professor Ansari is the recipient of the Paul Green Award from the American Marketing Association (1994) for his work on E-customization. His other work has been nominated for the O'Dell Award (2005 and 2007 and 2012), Paul Green Award (2003 and 2008) and the Long Term Impact Award from the INFORMS society for Marketing Science (2009). He is also the recipient of the Dean's Award for Teaching Excellence (2009) at Columbia University. Professor Ansari serves as an Associate Editor for Management Science and QuantitativeMarketing and Economics, and is on the editorial board of Marketing Science and the Journal of Marketing Research.