Weber Shandwick

Weber Shandwick

Weber Shandwick is a leading global communications and engagement firm in 78 cities across 34 countries with a network extending to 126 cities in 81 countries. The firm’s diverse team of strategists, analysts, producers, designers, developers and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work, including being honored as PRWeek’s Global Agency of the Year in 2015 and 2016, an Ad Age A-List Agency in 2014 and 2015, and The Holmes Report’s Global Agency of the Year in 2010, 2012, 2014 and 2015. Weber Shandwick and its Prime unit have won a combined 25 Cannes Lions since 2009. Weber Shandwick was also named a Best Place to Work by Ad Age in 2014 and 2015 and PRWeek in 2013 and 2014. The firm deploys deep expertise across sectors and specialty areas, including consumer marketing, corporate reputation, healthcare, technology, public affairs, financial services, corporate social responsibility, financial communications and crisis management, using proprietary social, digital and analytics methodologies. Weber Shandwick is part of the Interpublic Group (NYSE: IPG).

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Understanding What Sticks in the U.S. Presidential Election Race

Tuesday, November 1, 2016 - 1:00pm to 2:00pm
United States

Columbia Data Science Innovation Seminars

The US Presidential election is probably the most significant political event in 2016. The spectacular campaign period has featured many controversial news stories. Many analysts have given their views on how the public image of Clinton and Trump affect the candidates’ success; what kinds of stories stick with a candidate, who earns on a certain story, and what do the candidates’ constantly shifting public images mean for the outcome of the election?

Describing the landscape of political positions and measuring the effects of speeches and events is very difficult to do. This session will feature research from United Minds, a Weber Shandwick company, supported by text analytics technology firm Gavagai.

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